Buying & Selling


Selling at auction is the quickest, easiest and most straightforward way to sell your classic and will often return you more money than if you attempt to sell privately. It also removes the hassle of waiting for strangers to come to your property and helps your vehicle take advantage of the worldwide marketing Brightwells can provide, both via the internet and through the specialist press, which attracts an enormous crowd of buyers. We typically sell around 70% of vehicles offered and have set world records for prices achieved.

Initial contact

To discuss entering a vehicle into the sale please contact James Dennison on 01568 611122 or 07970 309907 or Matthew Parkin on 07813936698 or email Alternatively you can fill in the on-line entry form here. For automobilia enquiries please contact Toby Service on 01568 611122.

Valuations & reserves

We will arrange for the vehicle to be inspected by one of our specialists who will advise you on it's probable value and on any steps you might reasonably take to maximise your return at auction. This inspection is free and carries no obligation whatsoever. We will also discuss the reserve with you (the price below which the vehicle will not be sold). Reserves are kept confidential but bear in mind that a realistic reserve leads to a low estimate that attracts more bidders – and usually a higher price. If we think your reserve may prevent your vehicle from selling, we will advise you that it is not worth entering into the sale, saving you time and money.

Entry form & fee

A completed entry form, together with the entry fee, will be required prior to the auction to ensure inclusion in the catalogue. The entry fee is £150+VAT for a single car and £50+VAT for a motorcycle - there is a discount for two or more entries.


If we sell your car you will be charged a commission of 5% +VAT of the hammer price. For example, if your car sells for £10,000 we will deduct £500+VAT and return you £9,400.00 (assuming a VAT rate of 20%). For motorcycles the commission rate is 8% +VAT.
There are no other charges – if your vehicle does not sell for any reason, it will cost you no more than the entry fee.


Transport of your vehicle to the auction can be arranged at extra cost – we will need your vehicle on site at least two days before the sale.


We pay out 14 days after the sale, all funds being held in a secure client account during the intervening period. See our conditions of sale for full information.

Early consignment

We cannot over-emphasise the importance of early consignment of vehicles. The sooner we know your vehicle will be in the sale the more chance we have to promote it – not only on this website but via our advertising and PR campaigns and through our many contacts in the media and the classic vehicle world.

Late entries

We close the catalogue about three weeks before the date of the sale. Entries after this date are classed as late entries and will not appear in the printed catalogue but are listed separately on a loose leaf insert and are also shown on our website. A late entry does no-one any favours and may have to be turned away if the catalogue is already full. We charge an extra £100+VAT for late entered cars and £30+VAT for late entered motorcycles but this extra amount is refunded to you if the vehicle sells.

On-line entry form

If you wish to get an initial opinion on your vehicle, please fill in the form here This will allow us to give you an indication of it's probable value which may help you to determine your best course of action. This form does not guarantee an entry into the sale and we may still need to physically inspect and photograph the vehicle ourselves prior to accepting and cataloguing it. Please note all fields marked with an * (asterisk) must be filled in.



All items may be viewed prior to the auction. Our main viewing day is on the day before the sale, when our opening time is 9am until 7pm. All other viewing is by appointment only, which you may arrange by calling us on 01568 611122.


You can pre-order a catalogue by calling us on 01568 611122. They are also available to buy on site during sale week. A catalogue admits two people into the sale room on sale day.

Bidding registration

The auctioneers will operate a buyers bid number system and therefore prospective buyers must register beforehand and will be allocated a buyers number. Identification i.e. drivers licence will be required. You can complete a bidding registration form and bring it with you to the sale, by downloading it from the right hand side icons.

Documents and keys

Documents are available to view at the desk in the auction hall. Buyers will need to present their pass to obtain their documents. Keys will be released separately and only if the buyer is taking the vehicle away at the time of asking for the keys.

Absentee & telephone bids

These will be accepted up to close of business on the night before the sale. A deposit will be required in all cases and may be paid by credit card or other negotiable security. The lots will be purchased for the lowest possible price.

For an absentee bid form, please click on the top right icon.

For a telephone bid form, please click on the top right icon.

The form must be completed, faxed to us on 01568 610519 and the deposit lodged with us by close of business on the night before the sale. All deposits (10% of the lower estimate on each lot you wish to bid on) must be lodged in UK Sterling by 5pm on the day before the auction. Refunded deposits into other currencies may be subject to exchange rate fluctuations.
For further information on this facility please email us at

Online Bidding

To use and register for online bidding, please go to the Classic Vehicles sale homepage at and select the Online Bidding icon. Online bidding registration will be open from 9am on the Thursday prior to the auction day. We will ask you for a deposit of £5,000 UK Sterling in order to register to bid online (refundable on the day after the auction if you do not purchase). Please note - foreign exchange purchasers: the amount we receive in sterling is the amount we will refund in sterling. We are not responsible for foreign exchange fluctuations or bank charges, so the amount the amount you have sent in foreign currency to sterling may not be the amount you receive in refund. 

The sale will be live approximately 30 minutes before the auction. There will be video and audio, but we advise you to follow the speed of bids in the bidding box, rather than the auctioneer’s voice. Internet bids are accepted by the auctioneer (not the online bidding clerk), to avoid conflict with room, telephone or absentee bids. If your bid is not accepted and the bidding is still live, bid again. If you win a lot, an online bidding surcharge of 1% plus VAT will applied to the hammer price. The normal buyer’s premium of 10% plus VAT will also still be charged to the hammer price.

If you would like to view the sale live online without bidding, please go to the Classic Vehicles sale homepage at and select the Watch the Sale icon. This is a free service.


If you are sending your deposit by bank transfer, please use the following reference: 


If your bid is unsuccessful, we will instruct our bank on the Friday morning after the sale day to send your deposit back to you.  

For this, we will need your bank account number and sort code (and IBAN or similar details for accounts not held in the UK). Please send this information to us before the auction, along with the reference you are using for your bank transfer deposit.

Please note - foreign exchange purchasers: the amount we receive in sterling is the amount we will refund in sterling. We are not responsible for foreign exchange fluctuations or bank charges, so the amount the amount you have sent in foreign currency to sterling may not be the amount you receive in refund. 

Provisional sales

This is where the best bid is secured below reserve and sold subject to acceptance of the bid by the vendor. Please would all sellers and buyers go to the provisional office in the saleroom down the corridor past the cash office, as soon as the hammer comes down.


All lots are offered with the seller’s description. Any information you have seen on the web, in the catalogues or on the signs on the lots will be superseded by the auctioneer’s description. All prospective purchasers should satisfy themselves to condition before bidding on any lot. All vehicles are checked on the information registers of Experian for title problems, such as finance, theft or damage related insurance claims. We ask our vendors to check where possible as to whether registration numbers are transferable – we can not guarantee, however, that the registration number of a lot is transferable, unless the vendor has specified to us that it is, so please listen to the auctioneer’s description. Important – All the vehicles are sold AS SEEN, and entirely without warranty. This means there is no comeback and no rejection possibility whatsoever after purchase. It is your responsibility to ascertain the true condition of any lot before you make your bid. If you are in any doubt as to the condition, authenticity, identity or provenance of any vehicle, do not bid as there is no ‘cooling off’ period and no post-sale negotiations will be entered into.

Buyer’s premium & VAT

A buyer’s premium at the following rates will be added to the hammer price:

  • For Classic & Vintage Vehicles 10%+VAT (e.g. on a hammer price of £10,000 you pay £1,000 premium + £200 VAT to give a total of £11,200, assuming a VAT rate of 20%)
  • For Motorcycles 10%+VAT
  • For Automobilia and all other items 17.5%+VAT

*Items in this sale sold subject to VAT in addition to the hammer price are marked with an asterisk.

Methods of payment

Purchases will only be released when full payment (inclusive of all charges) has been made in cleared funds to Brightwells. We will accept payment in the following ways:

  • Cash to a total of £9,000 in cash or Travellers Cheques.
  • Sterling cheque drawn on a UK branch of any bank or building society –unless previously agreed with us all cheques must be cleared before removal of purchased lots.
  • Bank Transfer – our bank details are as follows: Barclays Bank plc, 1-3 Broad Street, Hereford, (Tel: 01432 682250) Sort Code: 20-39.64. Account number: 70255165. SWIFT NUMBER: BARCGB22. IBAN: GB30 BARC 2039 6470 2551 65.
  • Debit Cards drawn on a UK bank- no charge removal of purchased lots immediate.
  • Credit Cards drawn on a UK bank subject to a 3 % (including VAT) surcharge – please note certain cards may not be acceptable – ask at the office before commencement of sale – lots paid for by credit card may be removed immediately.

Please note - we have a company policy to take payments over the telephone of up to £1,000, but not above this figure.

Removal of Lots

Failure to remove lots by the close of business on the Friday after sale day will result in storage charges as follows:

Vehicles £10 per day
Motorcycles £5 per day
Automobilia £1 per lot per day

All the above charges are subject to VAT.

Transport and shipping

A representative of Brightwells preferred carrier will be available at the sale and can arrange transport and shipping as agent for buyer or seller (as the case may be).


Brightwells Insurance offer a special rate for vehicles purchased in our sales and you may enquire directly with the insurance department, by calling 01568 619719.

Conditions of sale

For a full copy of our conditions of sale, click here.