Selling Guide

Residential Property

Selling Guide

07870 498966

As a firm, Brightwells have been successfully selling rural and period properties throughout Herefordshire since 1846. Our sales team have over 100 years of buying and selling experience between them and are always on hand to assist you in the selling process, each and every step of the way.

We believe that our approach is refreshingly straight forward. We aim to provide a much more personal and bespoke estate agency service than that more commonly found. Our low volume, high sales approach to property, with no secondary agendas for financial services or mortgages, ensures that we can focus, absolutely, on the job in hand - identifying buyers, communicating with them, following up and securing interest, achieving the best price possible and keeping you fully informed.

In all that we do, our aim is to continue to raise the standard of our service to ensure that we are recommended again and again by sellers and buyers alike.



We offer a superior range of marketing tools and materials to promote your home which include:

  • Distinctive sales brochures - tailored exactly to your property’s needs
  • Professional photography
  • Floor plans and land plans, where required
  • Clear maps - a must for the ‘out of area’ buyer
  • Prominent high street display within our office
  • Tailored advertising programmes and specialist advertising, where appropriate
  • All properties are advertised on the major search engines of and
    Distinctive for sale boards
  • Advice on conducting viewings and a full accompanied viewing service if required
  • Priority mailing system, ensuring swift and effective notification of your property to potential buyers
  • Even when closed, our emails and messages are monitored remotely to ensure we never miss an enquiry
  • All the latest technology

Further information on our marketing tools are covered in the next few pages, but first things first...


Sales brochures are a vital marketing tool and we pride ourselves on the design, individuality and quality of the production. A narrative of your brochure will be prepared, initially in draft format, and presented to you for your final approval. Once authorised we will arrange the printing and provide you with copies for your use.


An extensive portfolio of professional photographs is crucial to best represent any property; these will include internal, external and where possible, location shots. In certain cases specialist photography may be required, such as aerial or elevated shots, and we are happy to discuss with you.


We will arrange for floor plans to be prepared. These are very popular and useful to prospective purchasers. The floor plans will be featured not only on your sales brochure but also on all the major property websites. Below is an example of a typical floor plan.


Where applicable, we recommend including a land plan or aerial photograph for your property, as it can act as a useful reminder for buyers when considering exactly what is on offer. They have proved particularly useful when confirming boundaries and when advertising properties with land. We use the professional mapping software Promap, which not only marks out the boundary lines but tells us the size of the area measured.


In most cases, we would recommend that one of our For Sale boards be placed in the most eye-catching position available. However, occasionally, this is not always appropriate and we will discuss this with you on an individual basis.



We have always liked being in the thick of things and our new offices are on one of the busiest corners in the city centre. With state of the art displays and such a prominent position, we offer a visual and physical profile which is hard to beat.


For each of our properties we will prepare a schedule of advertising tailored to get the best response. This includes:

Internet Advertising
The internet is a strong medium for introducing your property to potential new buyers, which of course supplements our strong existing database of applicants registered with Brightwells. In addition to Brightwells’ own well-visited website ( we advertise on the major property search engines of ‘Rightmove’ and ‘Onthemarket’. These are supported by subsidiary sites such as The Evening Standard and The Telegraph.

Local Advertising

We regularly advertise our properties in the property section of the
Hereford Times and continually strive to ensure the quality and
presentation. Other publications used are the Brecon and Radnor Post,
Monmouthshire Beacon, Ledbury Reporter, The Malvern and Ross
Gazettes and Ludlow Advertiser.

Press Releases and Editorial

Our established contacts, with both local and regional press, can often gain
further media coverage of an editorial nature. These editorials have proven
most effective in the successful marketing of properties, but can be at the
discretion of the publication involved.

National and Specialist Advertising
In addition to our local advertising programme, we are able to offer national
exposure in a broad range of publications to reach the widest audience of
potential buyers. However, this supplementary national advertising would
be at an additional cost, which we are happy to discuss with you.



All appointments to view will be made through ourselves at a time convenient to you. We will qualify the applicants to ensure that they are serious buyers, so as not to waste your time. Feedback from all viewings, whether it be positive or negative will be reported to you as soon as possible. We can also accompany viewings where necessary.


In some cases an energy performance certificate (EPC) is required. We can let you know if your property will require an EPC and, if so, it is essential that this has at least been applied for prior to marketing your property. For your information, an EPC is valid for a 10 year period.


The Office of Fair Trading requests that we verify all facts communicated to potential customers are accurate. Before circulating any details of your property we must obtain your confirmation that all information provides a true representation of the property.


Once your sale has been agreed, we will monitor the progress carefully and try to be one step ahead to ensure that there are no delays along the way. The process these days does take longer than it used to and if you haven’t moved for some time you may be surprised how much it has changed and how much more you will need to provide for your buyers’ solicitor.

We are always here at the end of the phone or on email to help guide you through the process and we understand that this can be a very stressful time. We will do all we can to ease any issues which may arise.

We have prepared an information sheet, to help you to understand what might be required of you, this will be sent out with our contract should we be instructed to act on your behalf.


Needless to say we work closely with a number of local solicitors and are happy to make recommendations to you so that you are able to make an informed decision.

Now lastly to meet the team click HERE 

Our aim is to provide a first class service and achieve for our clients the very best price possible. Your instruction will always be valued.

The Property Ombudsman

Registered Addrerss: Milford House, 43 - 55 Milford Street, Salisbury, Wiltshire, SP1 2BP


Thank you.

Jonathan Bliss - Head of the Residential Property Sales Department

01432 343800