1930 Cadillac 353 Town Sedan
Highly original including paintwork and interior; just 75,000 miles from new; matching numbers; runs like a Swiss watch; incredible spec; Cadillac quality
Introduced in 1929, the 'all new Cadillac' hit the showrooms just a month before the Wall Street crash - perhaps not the best timing for the well-established Cadillac brand, but its 5.8-litre 90-degree V8 was considerably more economical and socially acceptable than their V12 and V16 that were shortly to follow.
Despite the prevailing economic conditions, Cadillac managed to produce and sell over 14,000 during the following year, which given their inherent desirability and high survival rate, is a number which ensures a ready supply of spares and consumables today.
Cadillac offered a bewildering choice of coachwork, supplied by Fisher or Fleetwood which could be ordered in over 500 colour and trim combinations. Much of this was down to the new DuPont paint called Duco - a fast-drying cellulose, but that's another story.
The factory build sheet shows it was received into Cadillac's central storage department upon completion on 18th November 1929. It was obviously built for stock - reflecting the difficult economic situation at the time. An order from a distributor came in at the end of April 1930 and the car was funded under the First National Bank wholesale floorplan scheme.
Built as a Town Sedan, its four-window coachwork appealed to the owner driver, there being no division or occasional seats. It was painted Storm brown with Gazelle brown moulding (with Dark Tan pinstripe) around the middle, the car quite remarkably retaining its original paint to this day. As can be seen, it has been polished a bit thin on the bonnet, but originality like this simply cannot be replicated.
The interior was trimmed in cloth, the car retaining its original seat coverings, silk blinds, head lining and even its original carpets. The back of the driver's seat has had a rudimentary repair and is covered by a temporary cloth - otherwise the interior is in remarkable condition.
It came with twin side-mounts and a Lloyd Young Overdrive, allowing more relaxed cruising - the car keeping up with modern traffic with ease as long as the motorway is avoided. It sits on factory optional wire wheels, giving it a classier look than the standard Hickory wheels and comes with lovely tool lockers on the running boards, clever entry lights which shine when the rear doors are open and open/shut louvres on the radiator, on top of which is mounted an original Cadillac Goddess, an item worth a small fortune in its own right.
Its previous owner confirmed that it was returned to Cadillac Service many years ago, where it was treated to a comprehensive rebuild which included pistons, rods and a crank regrind, a new clutch, overhauled gearbox, diff and ancillaries. There is no paperwork to confirm this although there is no reason to suspect this was not the case - it was clearly some time ago.
The vendor acquired the car from a gentleman in Sonora in Northern California and imported it into the UK in 2014 since when he has regularly shown the car and enjoyed it immensely.
He has just fitted a new six volt Shield battery of generous proportions, ensuring that this stunningly original V8 Cadillac is up and running and ready to go...
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